Effetto Mariposa has hired Aspekt Brand Communications, headed by industry veteran Suzette Ayotte, to handle its public relations in the USA.
Known for its Caffelatex tire sealant and its Giustaforza torque wrenches, the Lugano based brand has just launched Carogna, an innovative double adhesive tubular tape product that replaces glue, making it easier to mount tubular tires.
“Caffelatex, the market leader in Italy in the sealant category recently underwent a formula change, “ De Gioannini added, “not only based on feedback from our professional sponsorships but also to ascertain that all of our products were of the highest quality. “
Effetto Mariposa is distributed in the US by Cantitoe Road, Quality Bicycle Products (QBP), Hawley USA, and Bicycle Technologies International (BTI).