British bicycle security brand, Hiplok has hired Aspekt Brand Communications, Suzette Ayotte’s San Francisco based public relations agency specializing in the cycling and outdoor industry to handle the launch of the Hiplok Gold wearable bike lock.

Based on the proven design of the Hiplok V1.50 Original, the $129.99 GOLD is a 10mm hardened steel chain lock, which can be adjusted to fit a rider’s waist without being locked. It features a new 'speed buckle' design, making carrying and using the Hiplok easier than ever before.

Hiplok founder Ben Smith and Ayotte first worked together in 2002 through their respective association with Brooks England, Smith as Brooks’ product manager and Ayotte as the North American public relations arm.  Smith and co-founder John Abrahams – both cycling enthusiasts and industrial designers – launched Hiplok in 2011. 

Hiplok is distributed in the USA by Quality Bicycle Products, Hoss Active Sports Group, and Cyclone Bicycle Supply.

Aspekt Communications to represent Effetto Mariposa

Effetto Mariposa has hired Aspekt Brand Communications, headed by industry veteran Suzette Ayotte, to handle its public relations in the USA. 

Known for its Caffelatex tire sealant and its Giustaforza torque wrenches, the Lugano based brand has just launched Carogna, an innovative double adhesive tubular tape product that replaces glue, making it easier to mount tubular tires.  

Effetto Mariposa recognizes the opportunity to gain North American market share particularly on the heals of interest in Carogna. We needed someone who understands brand exposure through both media engagement and influencers.
— Alberto De Gioannini, EM’s founder and product engineer

“Caffelatex, the market leader in Italy in the sealant category recently underwent a formula change, “ De Gioannini added, “not only based on feedback from our professional sponsorships but also to ascertain that all of our products were of the highest quality. “

Effetto Mariposa is distributed in the US by Cantitoe Road, Quality Bicycle Products (QBP), Hawley USA, and Bicycle Technologies International (BTI).